Internet Marketing and Strategic Planning

Designing a Business Model


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Business Model Design refers to the activity of designing a company's business model. It is part of the business development and business strategy process and involves design methods.

Business model design includes the model & description of a company's:

  • Value propositions
  • Target customer segments
  • Distribution channels
  • Customer relationships
  • Value configurations
  • Core capabilities
  • Partner network
  • Cost structure
  • Revenue model

A business model design template can facilitate the process of designing and describing a company's business model.

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