Internet Marketing and Strategic Planning

Designing a Business Plan


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Business Plan Design refers to the activity of designing a company's business model. It is part of the business development and business strategy process and involves design methods.

Business model design includes the model & description of a company's:

  • Value propositions
  • Target customer segments
  • Distribution channels
  • Customer relationships
  • Value configurations
  • Core capabilities
  • Partner network
  • Cost structure
  • Revenue model

Business model design is distinct from business modeling. The former refers to defining the business logic of a company at the strategic level, whereas the latter refers to business process design at the operational level.

A business model design template can facilitate the process of designing and describing a company's business model.

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